Smart City

Smart City Sentinel

hoopo, Polymer Logistics Bring IoT Tracking to the Supply Chain

By Ken Briodagh

hoopo, a company working on geolocation technology with high-accuracy low-power capabilities via the Internet of Things (IoT), and Polymer Logistics (PL), a provider of Retail Returnable Packaging (RRP), recently announced a partnership to deliver IoT tracking to the supply chain across Europe. The partners said they aim to increase product freshness, reduce food waste, and cut costs along the supply chain.

Through the partnership, which began in February 2018, hoopo has designed a bespoke end-to-end IoT tracking device to digitise PL’s delivery assets. The device enables PL’s European customers to more effectively track and monitor the status of their assets along the supply chain by connecting their pallets and containers to the internet.

hoopo has developed an RF-based solution that uses LoRa transmissions to generate a position independent of GPS. Its unique technology measures the parameters of intercepted signals to calculate accurate geolocation both indoors & outdoors. This maintains the device’s low-power consumption and enables years of battery life, while providing useful intel and data on the assets in real-time.

“This digital transformation of the supply chain is providing Polymer Logistics’ customers with ROI right now,” said Ittay Hayut, CEO, hoopo. “However, our hope is that the business intelligence gleaned by connecting plastic pallets to the internet will also provide data insights that will positively transform the operations of many more businesses in the years to come.”




Edited by Ken Briodagh
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Editorial Director

SHARE THIS ARTICLE
Related Articles

Smart Cities Must Be Safe Cities: Securing Edge Devices and the Data Collected

By: Reece Loftus    4/17/2025

Smart City deployments must secure resource-constrained devices that power public transportation, safety, and service systems, as well as other IoT ap…

Read More

Healthcare from the Comfort of Home: Learn How Technologies are Connecting Patients and Enhancing Care at the Smart City Event 2025

By: Alex Passett    2/12/2025

The Smart City Event is in full swing. It runs through Thursday, February 13 as part of the overall #TECHSUPERSHOW experience. Yesterday, our team joi…

Read More

IoT Applications with 'Wow' Factor: iWOW Technology Leverages LoRa with Semtech

By: Alex Passett    1/8/2025

Semtech announced earlier this week that iWOW Technology, a provider of end-to-end wireless IoT solutions, has been leveraging Semtech's LoRa technolo…

Read More

What's Happening at the Smart City Event in 2025?

By: Carl Ford    12/30/2024

The annual Smart City Event will be taking place from February 11-13, 2025, and plenty of accessibility and safety-focused topics will be covered for …

Read More

A Sensible 'Green' Acquisition for Future Smart Building Developments: Trane Technologies to Acquire BrainBox AI

By: Alex Passett    12/24/2024

Trane Technologies recently signed a definitive agreement to acquire BrainBox AI, as both companies are on a mission to make modern buildings smarter …

Read More