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ERM Advanced Telematics Launches StarLink Tracker for Connected Car

By Ken Briodagh

International automotive technology provider ERM Advanced Telematics, whose products have been installed in more than 1.5 million vehicles worldwide, recently launched its StarLink Tracker with Wi-Fi, a telematics product that integrates advanced vehicle tracking, driver behavior monitoring, theft prevention, Bluetooth, Wi-Fi and 4G cellular capabilities in a single device.

The StarLink Tracker with Wi-Fi is the first product under ERM's new Wireless Connect strategy, which aims to use wireless technologies to provide its partners – vehicle fleet management companies, vehicle manufacturers and importers and car insurance companies – with a competitive edge.

The StarLink Tracker is a modular solution that is designed for installation both in vehicles on the production line and in the aftermarket, for vehicles that have left the production line. It is designed to turn any vehicle in which it is installed into a Connected Car.

ERM Advanced Telematics has already received its first orders to supply the product from customers in the United States, India and Australia.

In addition to various wireless capabilities that help track the vehicle and other telematics functions, the product is equipped with a microphone and loudspeaker to initiate and receive calls and dial emergency numbers. It will also provide information about the driver's behavior, including careless driving, accidents, off road driving, acceleration during turns, speed violations and more, information that can be used by the manager to significantly improve fleet management capabilities, performance and can decrease operational expenses.

It creates Wi-Fi hotspots in the vehicle for up to eight devices, features 4G cellular modem, GPS/GLONASS/Galileo location module and an ability to navigate inside underground parking lots or in mines; internal antennas, emergency button support and built-in data logger. Other capabilities are internal management of up to 500 driver ID’s, remote immobilization, wireless connectivity to a wide range of additional ERM and third party products and many other features.

"One of our paramount objectives, to which we strive daily, is to provide our business partners over the globe with competitive advantages. As a leading company with unique perspective and more than 30 years' experience in the automotive field, ERM relies on its proven technological capabilities in order to provide these advantages to car manufacturers, car fleets' service providers, vehicle importers and other industry players. We help these players establish technological supremacy based on the ability to support wide range of functionalities, and deliver high performance and operating efficiencies in any market they operate in or intend to operate in," said Eitan Kirshenboim, CMO, ERM Advanced Telematics. "Our Wireless Connect strategy enables the industry to achieve these objectives simultaneously. The StarLink Tracker with Wi-Fi, as the pioneer product under this strategy, highlights this well. Alongside the product's impressive technological capabilities, its ability to support growing number of sensors and telematics applications while minimizing the installation time and cost, greatly helps our business partners."


Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh
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